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Resources

What file size do you need? What’s the right proportion? Where are those specs?

No worries. We know there’s a lot to keep up with and even more to remember. We hope a few of these handy tools and resources make you or your staff’s life a little easier.

[And yes you can always call! (818)-842-7150]

Proportion Calculator

Original Size Height X New Size Height
Original Size Width X New Size Width
Percent %

Distance Calculator

What if I have scans or photographs in my artwork? Photoshop or other raster image files must contain an appropriate amount of image data to ensure reproduction that is not marred by pixelization or aliasing.  Our recommended resolution for raster images is 72ppi at the final output size. If your images will not scale out this high, then try using this formula:

Standard resolution: 300 ÷ viewing distance in feet = ppi (pixels per inch)

High resolution: 600 ÷ viewing distance in feet = ppi (pixels per inch)

For example, your banner will hang in a tradeshow booth which is 10 ft. deep, and you want the highest resolution possible. To calculate the recommended resolution you would divide 600 by 10, resulting in a target output resolution of 60ppi.

Resolution ppi (pixels per inch)
Viewing distance in feet Feet
ppi (pixels per inch)

Blogs We Follow, A Few Boards, Too

Glossary of Terms

Acrylic—An extruded or cast rigid plastic characterized by its clarity and colorability. Also a type of paint with an acrylic resin base.

Addressable Resolution—Highest resolution that can be achieved by the imaging mechanism of a scanner or inkjet printer in reproducing an image. 

Adhesive—A material able to hold two surfaces together, often activated by heat or pressure.

Aliasing—Visual stair-stepping of edges that occurs in an image when the resolution is too low for the size of the output. 

Anchor—In sign making, refers particularly to the fasteners used to secure awnings and fascia signs to facades.

Aqueous Inks—Inks that use water as a carrier. Aqueous inks may contain dyes or pigments as colorants.

Aspect Ratio—The height-to-width measurement of an image as displayed on a monitor and ultimately printed. Can sometimes be altered when using a software’s import/export feature and transferring an image from one computer to another. Ratio can also change with pixel size, although most computers use a 1:1 aspect.

ATM Toppers—Video screens built into automatic teller machines that run advertising and other information independent of the ATM.

Backlit Sign—A sign consisting of a cabinet containing a light source surrounded by one or more translucent faces, illuminated for visibility.

Banding—A pattern of horizontal or vertical lines visible in solid colors, continuous-tone tints, gradations or images, instead of a smooth color or transition of colors. Banding can appear on computer monitors displaying an inadequate number of colors, or on printers with an improperly profiled printer or media.

Banner—A sign usually made of fabric, vinyl or other non-rigid material with no enclosing framework. May be painted, screen printed, digitally printed or decorated with vinyl.

Banner Finishing—Various applications used to complete a banner to include seaming, hemming, pockets, reinforcement, keder strip, clear tape, hook and loop tape, grommet, etc. Vinyl welding equipment provides the means of fixing these applications along with double stick tape, adhesives, and grommet setting machines.

Bevel—A three-dimensional effect that can be applied to text elements, clips or the edges of dimensional signs.

Bezier Curve—A line segment where the angle deflection is mathematically estimated. Bezier segments usually feature movable control points that allow nearly unlimited alteration of the segment to a variety of angles.

Bitmap—Refers to images made of rows and columns of monochrome or multi-colored pixels, or dots, for displaying or printing. Bitmap-image formats include, by filename extension first:

• AI = Adobe Illustrator Encapsulated PostScript

• BMP = Windows Bitmap

• EPS = Encapsulated PostScript

• GIF = Graphics Exchange Format

• JPEG or JPG = Joint Photographic Experts Group

• PCD = Kodak Photo CD

• PCX = ZSoft Paintbrush Exchange

• PICT, PCT = QuickDraw Picture Format

• RTL = Hewlett Packard Bitmap Format

• SCT = Scitex

• TGA = Targa

• TIF, TIFF = Tagged Image File Format

Blade—In screen printing, the flexible part of a squeegee that comes into contact with the ink.

Bleed—In screen printing, the portion of the job that extends beyond the area of the finished print.

Blockout—Specially formulated paint used to block out the crossover connections between neon letters. Also a liquid type of mask used to seal holes in the stencil in areas not intended to be screen printed.

Burnish—To polish by rubbing, a common practice in the gilding process.

CMYK (Cyan, Magenta, Yellow, Black)—The four process colors used in most analog and digital printing systems. Black is called “K” because in process printing black is the key plate or keyline color.

CNC (Computer Numeric Control)—Communications language used in some robotics and larger machine-controlled cutting devices such as computerized routers, industrial mills and lathes.

Continuous Inkjet—Process where ink is pumped through inkjet printing nozzles at a steady pace. Droplets are either shot onto a substrate/material, or electrically charged and deflected away from the printable surface and into a collection system.

Continuous Tone—Method of printing where color dots of equal size are placed in a variable-spaced pattern, creating the effect of a more-natural color look to an image; a direct result of stochastic screening.

Contour Cut—With vinyl cutters and print-and-cut digital printing devices, the ability to cut around the outlines of an image, both on the outer border and along any internal closed-loop borders.

Die-Cut—A cut made with a steel rule die manufactured to cut a particular shape, commonly, when a large number of shapes with curved lines are to be cut. Also refers to the object that has been cut.

Diffusion Pump—A vacuum pump consisting of a boiler, a jet assembly and a cooling chamber, designed to increase the speed of evacuation of a neon tube after bombarding.

Dithering—A process that simulates color variations or shades of gray by alternating the sizes and shapes of pixel groupings. This reduces the contrast between dots of different colors/shades and creates a more-flowing, natural look. An alternative to halftone.

DOOH (Digital Out Of Home Advertising)—refers to that portion of advertising delivered in locations other than the home. Primary examples include billboards, movie theaters, and gas stations.

Dot Gain—Effect produced when individual dots of color (as with an inkjet droplet) spread and become larger than their intended size, resulting in the darkening of a printed image.

DPI (Dots Per Inch)—A unit of measure used to describe the resolution capability of a given piece of equipment by measuring the number of individual dots the device can reproduce in a linear inch. If the horizontal and vertical resolutions are different, typically both figures will be given. The higher the number of dots, the less easy it is to distinguish individual dots, making the image sharper.

Double Face—A sign with two parallel but opposing faces.

Dye Sublimation—Imaging process where colorants are vaporized with heat and pressure, and deposited on to a substrate to create an image. Typically it is a transfer process used in polyester-based fabric printing. Sublimation inks are mirror-printed on a donor material (transfer paper). The image is then sublimated onto the fabric using a heat press.

EPS (Encapsulated PostScript)—File type that allows different information, such as colors and fill patterns, to be carried between software programs. Files can include bitmap and vector information, including low-resolution files for thumbnail previews. Versions of this include variations from Adobe Illustrator (with .AI filename extensions for DOS and Windows).

Expanded-Gamut Color—A system in which additional colors (usually light cyan, light magenta, light yellow, light black, green and/or orange) are used to supplement CMYK, in order to reproduce a greater number of colors. 

Extruded Acrylic—Acrylic produced by forcing acrylic resins through a specifically shaped die (see also Cast Acrylic). Usually avoided by laser engravers since it cuts well with a laser engraver but does not engrave well.

Facade—The front or principal entrance of a building.

Flatbed Printer—A digital printer designed to accommodate and print directly to various thicknesses of flat materials and sheet substrates.

Flexible-Face Material—Translucent material, usually decorated and then stretched across a frame to form awnings, billboards and other types of signage.

Flipper—A disk, door, cube or sphere that opens and closes electromagnetically, showing a colored or black surface used in some electronic changeable copy signs.

Four-Color Process—Any printing method that utilizes the subtractive primaries plus black to create the illusion of different colors.

FTP (File Transfer Protocol)—A standard protocol for transferring data over the Internet. To use FTP, FTP software must be set up on both sending and receiving ends of an FTP transmission, and the client (initiator) must have a username, password and a valid target address on the server.

FTP Server—A computer that can receive requests for an FTP link from a client machine, or the software on that machine that allows it to do so. This includes FTP server capability. Also called an FTP host.

Gradation—Transition between colors or shades, created by mixing percentages of a dominant and secondary color and then altering them in steps to create the change.

Grommet—A reinforced metal eyelet found in banners used to receive cords or other fasteners.

Hexachrome—Color matching system created by Pantone Inc. for combining six colors to create a larger reproducible color gamut.

HSB (Hue, Saturation and Brightness)—a hue-based color space model that is widely used to select colors within image editing and other graphics applications. This definition is often expressed geometrically as an inverted cone and double cone.

Hue—The property of color that indicates the color name, such as purple, blue, or green, that can be specified by particular wavelengths or by CIE coordinates. It ranges from 0-360, but is normalized to 0-100% in some applications.

Image Processing—Enhancing and manipulating an image, such as by adjusting its size, resolution, or color palette.

Inkjet Ink—The mixture of colored pigments or dyes in a suitable liquid used for digital printing. Typically either water-based, solvent-based, or UV-curable, inkjet inks dry or are cured to form a solid colored surface.

Inkjet Printer—Device that drops liquid ink onto a substrate for printing. The thermal bubble-type of inkjet heats ink to approximately 400 degrees F inside a small chamber before shooting it through a series of nozzles. A piezo-based inkjet puts ink in a small chamber and then sends a charge to contract piezoelectric crystal lining the chamber and send the ink through the nozzles.

Ink-Receptive—Describes a substrate that can be made wet by ink when printed and that will bond with the ink after drying or curing.

Internally Illuminated—A sign which is lighted through the use of internal electric fixtures or lamp-banks. 

Interpolation—Process for increasing resolution of an image by creating new pixels via an averaging of the size and colors of surrounding pixels. The result is more dots-per-inch (dpi) in resolution, although some sharpness may be lost.

IP Address—an address in four-part numerical format that uniquely identifies a computer accessible over a TCP/IP-based LAN or the Internet. For example, 127.0.0.10.

Jaggies—Refers to the stair-step appearance of the edges of digital images; created when the image resolution is too low.

JPEG/JPG (Joint Photographic Experts Group)—A type of compressed computer file usually used when sending photographic images through the Internet.

Kerning—The process of moving pairs of letters farther apart or closer together to make them appear more evenly spaced.

Laminate—A process by which different materials are layered and then bonded together using adhesion. The end result may be the creation of a substrate—such as medium-density overlay (MDO)—or the protection of the underlying surface, as when a clear, plastic film is laminated to a decorated surface.

Laser Engraver—Device using a directed, amplified beam of light to cut and mark material. Laser engravers generally use one of two technologies; carbon-dioxide CO2 gas-based or Yttrium Aluminum Garnet (YAG) type lasers. Both will work with a variety of engravables, including glass, acrylic, phenolic and coated metals. YAG lasers can also perform deeper engraving and cutting of metals. The power of a laser engraver is measured in watts.

LCD (Liquid Crystal Display)—Thin flat screen video displays commonly used for TV, computer monitors, wristwatches and electronic digital signage. LCDs contain two thin transparent surfaces (usually glass), with grooves full of a liquid crystal substance. Thin film transistors (TFTs) on the surface material apply an electric current to the liquid crystals. This current polarizes the crystals, making them twist and thus block light. When off, the liquid crystals go into random alignment and let light pass through.

Lenticular Image—An image that shows depth and/or motion as the viewing angle changes; produced by overlaying specially printed interlaced images with a plastic lenticular sheet which is molded to form a series of lenses that coincide with the different parts of the interlaced images.

Light Box—A slim cabinet with internal lighting, used to backlight translucent graphic displays.

Lumen—A unit of measurement for light. A unit of measurement for light. The lumen is defined in relation to the candela as 1 lm = 1 cd•sr. As a full sphere has a solid angle of 4•π steradians, a light source that uniformly radiates one candela in all directions has a total luminous flux of 1 cd•4π sr = 4π ≈ 12.57 lumens.

Magnetic Sheeting—Magnetized strip laminated to a flexible plastic sheet and sold in rolls.

MDO (Medium-Density Overlay)—An exterior-grade plywood with an average veneer on both sides.

Menu Board—A changeable point-of-purchase advertising display that allows the retailer to list products and prices.

Mirror/Mirror Print—Function of reversing type or an image to be printed. Used mainly for cutting jobs to be installed on the inside surface of a transparent substrate (such as a window). Often used in digital imaging as part of a process wherein a reversed image is applied to a transfer paper used in dye-sublimation transfer printing.

Moiré Pattern—A visual defect that occurs when the dots of the different separations used to create a halftone image are unevenly spaced, conflicting or have overlapping angles. Visual artifacts occurs between the dots of the different separations in the halftone images.

Monument Sign—A free-standing sign sitting directly on the ground or mounted on a low base.

Opacity—Measurement of resistance to light passing through a particular substrate.

Open Channel Letter—A channel letter that has no face and in which the neon tubing is visible.

Outline/Inline—In computer graphics, a closed-loop path that copies an original’s shape, but is offset by a positive measurement outside the original (outline), or a negative measurement inside the original (inline).

Overlap—Amount of material in a panel (or tile) that duplicates the previous panel, allowing for alignment when assembling and installing a large image. In printing, this refers to where inks lay over one another resulting in bleed.

Overlay—A feature of most video cards that allows particularly smooth digital video playback without overloading the computer’s CPU.

Overprint — The placement of one color over another. In process printing, overprinting can be used to vary tones and shades. With spot color, overprinting is used to create new colors.

Overprint White—Printing application in which white ink is used as a background for reverse-printed transparent stocks, such as back-lit images. White in this application should be somewhat translucent.

Pantone Matching System (PMS)—A numbering system for identifying 3,000+ colors created through combinations of 14 base colors. The Pantone company produces numerous color-matching systems for standard print and computer applications.

PDF (Portable Document Format)—Electronic document format from Adobe Systems Inc. that allows the packaging of files for distribution across platforms for display and printing as originally designed.

Pixel—With digital production, a part of a picture that can be located and placed as an element along the X and Y axes.

Pixelization—Process where the number of pixels are simply multiplied to increase resolution. The result is a higher dpi but the altering of detail from smooth to square-step lines, or jaggies.

Plasma Display Panel (PDP)—A type of flat screen display device that is used for television, computer monitors, and dynamic signage. Similar to an LCD panel, they consist of two layers of glass surrounding cells of xenon and neon glass. Surrounding electrodes switch the cells on and off, causing them to emit light and create the picture. This emitted light makes PDPs have an appealing vibrancy that competes with Cathode Ray Tubes (CRTs), the technology of traditional televisions. Also known as gas plasma displays or plasma displays

Plastic-Faced Letter—Channel letter in which the front of the channel is covered by plastic material or facing, hiding the neon tube from view.

Pole Sign—A free-standing sign, usually double-faced, mounted on a round pole, square tube or other fabricated member without any type of secondary support.

Polycarbonate—A type of plastic used in sign faces, noted for its heat-resistance and impact strength.

PPI (Pixels Per Inch)—In digital printing, describes how many of the pixels in a raster image will occur in one inch. The higher the number of pixels-per-inch, the greater the resolution and the less distinguishable each becomes.

Pressure Sensitive Adhesive (PSA)—An adhesive that activates its adhesive properties only when pressure is applied to the surfaces it is to be adhered to. Sometimes used to refer to vinyl with a pressure sensitive adhesive backing such as in PSA vinyl.

PSA Vinyl—A type of vinylfilm that has an pressure sensitive adhesive backing that adheres to a surface only when pressure is applied.

PVC (Polyvinyl Chloride)—The most common form of plastic in use today. PVC is extruded or cast as sheets, tubing or films. PVC films are commonly referred to as vinyl.

Pylon—Any free-standing sign that is not a pole or ground sign. 

Queue—An electronic holding area, usually in random-access memory (RAM) or on a hard drive, where data waits before being sent to a printer for output. 

RAM (Random Access Memory)—The high-speed portion of a computer’s data storage that is held on special chips for use in current applications or procedures. RAM is said to be volatile if the stored information is lost when power is disrupted.

Raster Image—An image created by a collection of pixels arranged in a rectangular way.

Rasterization—The process of translating data into a bitmap pattern for output by a digital printing device.

Readability—The quality of a sign’s overall design that allows the viewer to correctly interpret the information presented on it, and the optimum time and distance in which this can be done. Letter size and style, color contrast between the letters and background, and a sign’s layout all contribute to readability.

Reclaiming—In screen printing, the removal of a stencil from the screen mesh so it can be used again.

Reflective—The ability of a surface to return some or all of the wavelengths of light that strike it.

Registration—In screen printing, the correct placement of the image to be printed on the substrate. In multi-color printing, registration also refers to the correct alignment of the colors with one another.

Relief—The projection of art from a flat surface.

Resize—To change the reproduction size of an image so prints can be made smaller or larger. Significant up-sizing often results in jaggies.

Resolution—The degree of crispness/clarity of an image. In digital imaging, resolution is measured by the number of pixels (or dots) of color information per horizontal inch of an image; the higher the number (measured horizontally and vertically) the more precise the pictured image. In plotting, resolution is the degree of accuracy that a plotter will place a knife-head in relation to a theoretical, perfect location of a coordinate.

Reverse Channel Letter—A channel letter that has a face and sides but no back. It is pegged out from a background surface. When the inside of the channel is lit, it produced a halo effect around the letter.

RGB (Red, Green, Blue)—The three primary additive colors used by monitors and scanners for transferring and representing color data. In digital imaging most input and display are seen in RGB, while printed output is created using subtractive CMYK colors.

RGB Display—Any high-quality electronic screen display that makes use of primary RGB colors to produce a full-color display. For example, some electronic message centers achieve full color by utilizing red, green and blue LEDs.

RIP (Raster Image Processor)—Software used to create and place dots (or bitmaps) for printing, and then transferring that information to a printer.

RSS—In electronic digital signage, RSS (most commonly translated as “Really Simple Syndication”), is a family of Web feed formats used to publish frequently updated works such news headlines, stock updates, weather reports and the like. An RSS document (called an “RSS feed”, “Web feed”, or “channel feed”) includes full or summarized text, plus metadata such as publishing dates and authorship.

Router—In sign-making a router is a machine tool that mills out the surface of metal or wood, usually equipped with various bits and able to remove material along the X,Y and Z axis. In digital signage a router is a networking device whose software and hardware are usually tailored to the tasks of routing and forwarding information. For example, on the Internet, information is directed to various paths by routers.

Routing—The elimination of material in a substrate, using a router to remove material. 

Sans Serif—Any font or typeface that lacks serifs. 

Saturation—The intensity of a specific hue, based on the color’s purity, measured from 0-100% in the HSV color model. Highly saturated hues have vivid color, while less saturated hues appear grayish.

Scanner—Device employing a mechanism such as a CCD array, to scan an image, printed text or artwork and converts it to a digital image. A common example is the desktop (or flatbed) scanner where the document is placed on a glass window for scanning. See also Drum Scanner and Linear Scanner.

Scoring—To cut or notch a material prior to bending it. Sufficient scoring of some substrates—glass and some thicknesses of PVC boards, for example—will also allow them to be broken cleanly without cutting them all the way through.

Screen—A frame over which fabric is stretched for use in screen printing. The screen supports the stencil oremulsion through which the ink is forced by the squeegee, creating the print.

Screen Printing—Historically one of the oldest and simplest forms of printing. A print is made by using a squeegee to force ink through a stencil or emulsion that’s supported by fabric stretched over a frame. Although also referred to as silk screening, several synthetic fabrics have replaced silk as the fabric of choice.

Seam—A line formed by the joining together of two separate materials by their edges, as with flexible face material or wood, metal or plastic sheets.

Second-Surface—Refers to a sign made of a clear substrate, such as glass or acrylic, where the art is done in reverse on what will be an interior face of the sign, providing extra protection.

Serif—A small line or embellishment finishing off the strokes of letters in some fonts. Well-known serif fonts include Souvenir, Times Roman and Garamond.

Setback—The distance between the primary face of a sign and the property line.

Shadow—Duplication of an image that’s slightly offset. Drop shadow is a simple copy and offset; block shadow joins the outlines of the original and duplicate to create a 3D-relief effect; and cast alters the shape and size of the duplicate to imitate shadows cast from varied placement of light.

Shadow Point—The darkest tone in an image that is printable. Tones darker than the shadow point print as black. The opposite of white point.

Sharpen—A process in image-editing software to improve the contrast of tones within an image. This can be a universal (all tone) operation or target specific areas.

Sheet Metal—Aluminum or steel in sheets or plates used as a sign substrate.

Showcard—An interior sign utilizing a card stock substrate and often decorated with tempera paints. The standard showcard size is 28″ x 44″.

Silhouette—The overall shape of a sign, or a block of copy within a sign.

Single-Face—A sign consisting of one face, rather than back-to-back faces.

Single-Pass Printing—Inkjet printing process that uses arrays of stationary printhead clusters (also called “color bars”) instead of a shuttling printhead. A substrate passes beneath printhead arrays in a single pass. Not yet commonly applied to wide format printing.

Sizing—The substance applied to the substrate before gilding in order to make the gold leaf adhere to the surface.

Slice—Cutting of an image by means of using parallel lines to eliminate the image after alternating lines. Also called striping in some sign softwares.

Smoothing—Method used to vary speed and movement of material and knife-head of a plotter, making for less-jagged transitions between nodes during cutting.

Snipe Sign—A sign added to a structure where it is neither the main nor permitted sign.

Spectacular—An extra-large outdoor sign that incorporates special lighting and/or motion effects, or an interior sales display that also includes special lighting and motion elements.

Squeegee—In screen printing, a flexible blade mounted in a wood or metal handle and used to force ink through a stencil mounted on a screen. In sign making, a hard plastic or nylon blade used to apply pressure to increase surface adhesion between cut vinyland the transfer tape or between the vinyl and sign face.

Stencil—A thin sheet of material into which a design is cut; often used in various screen printing processes.

Sublimation—Process in which an image is printed by turning ink or toner, by heat and pressure, into a gas, which then impregnates itself into a substrate or a special coating on a substrate.

Substrate—The material out of which a sign face is made. Wood, metal sheeting, paper and acrylic are all sign substrates. In screen printing and inkjet printing, a substrate can be any printable material, but usually some form of rigid sheet; or it may refer to a rigid mounting board.

SWOP (Specifications for Web Offset Publications)—Refers to, among other things, inks formulated exclusively for web offset printing, and provides the basis for standard Pantone color matching. 

Template—A pattern, often made of thin metal or wood.

Temporary Sign—Any sign which is not intended to be permanently installed, such as banners and construction site signs. Often, sign codes seek to limit the length of time a temporary sign can be in place.

Thermal Inkjet—Inkjet printhead technology where inks are heated in a chamber located above the printhead to a temperature greater than the boiling point of the liquid. Heat changes the characteristics of the fluid, causing it to expand and be expelled through the printhead nozzle onto the substrate.

Three-D Engraving—Routing procedure where the tool bit can be moved independently along the up-and-down Z axis while still traveling an X/Y axes tool path.

Thumbnail—A type of rough sketch before preparing a complete design. In digital imaging, a very small version of a larger file used for quick visual identification.

Tone—The effect on a color brought about by blending it with another color.

Translucent—The property of a substrate, vinyl, paint or ink to allow the passage of some light through it without being completely transparent.

Trapping—In screen printing, to overlap one color on another. Trapping may result in the creation of a third color in the overlap area. 

Triple Message Sign—A type of sign consisting of rotating triangular louvers. The louvers turn in unison, showing three different messages as the three faces as exposed.

Typeface—The design of a given set of letters, numbers and symbols, without reference to size or width.

Vacuum Forming—Taking a flat sheet of plastic material and giving it dimension by placing it in a mold, heating it until it’s flexible and then withdrawing the air in the mold, creating a vacuum. 

Value—When dealing with color, value is the measurement of brightness, with zero percent representing solid black.

Vector—In cut-vinyl sign making, a line segment between two coordinates, on which a knife or tool path can be created for plotting or routing. Also, a line that has a specific direction and length that’s proportional to some representative unit value.

Vector Image—A computer image that defines graphic pixels through the use of mathematical descriptions of paths and files.

Vectorization—Function of tracing around a bitmap image to create an outline comprised of line segments, or vectors. 

Vinyl—The most common form of plastic in use today.

Vinyl Welding—The bonding of various thermoplastics including PVC, polyester, polyethylene, polypropylene, polyurethane. Typically the coating of the material is melted to create a welded bond. Common types of vinyl welders include: hot air, hot wedge, impulse, and high-frequency or RF (radio frequency).

VOCs (Volatile Organic Compounds)—Petroleum-based chemical compounds with high vapor pressure and low water solubility (evaporate easily). Commonly found in industrial solvents, including those used as carriers in solvent-based inks. VOCs are considered toxic, and airborne VOCs are federally regulated in some industries.

Walldog—Slang term for old-style sign painters who produce signs, murals and other large graphics by hand, by painting directly onto a blank exterior wall section. 

Wall Mount—A single-face sign mounted on a wall. Another name for a wall sign.

Wayfinding—A system of signage and graphics which is designed to give direction to a given destination. While the copy and graphics on a building’s signs are important to the process, wayfinding also depends on the information inherent in a building’s design.

Weed—In cut-vinyl sign making, the process of peeling extraneous vinyl (or matrix) away from a plotter cut, leaving only the sections representing the final image. Pulling the extra vinyl away in one quick stroke is known as rip-weeding.